The MSU/MDI Mini MBA: Business Essentials program offers an overview of the key concepts, tools, and techniques that are required to succeed in today challenging business environment. The program features focused learning experiences and case studies centered on vital subject areas. The Mini MBA provides insights into business strategy and an understanding of how different organizational functions and management practices work together to provide a framework for achieving competitive advantage. By examining and discussing the case studies, participants will learn how organizational units interact to support corporate strategy and the different ways business can adapt to constant change. Group learning and networking opportunities enhance sharing of different points of view and ways of thinking.
Part 1 the Environment of Business
Chapter 1: What Is Business?
Chapter 2: The Evolution of Business.
Chapter 3: Entrepreneurs, Managers, and Employees.
Chapter 4: Multinationals and the Global Environment of Business.
Chapter 5: Business Ethics and the Legal Environment of Business.
Part 2 the Human Side of Business
Chapter 6: Leadership, Influence, and Communication in Business.
Chapter 7: Motivating and Managing People and Groups in Business Organizations.
Chapter 8: The Structure and Culture of a Business Organization.
Part 3 A Functional Approach to Business
Chapter 9: Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships.
Chapter 10: Marketing and Product Development: Creating and Positioning Goods and Services.
Chapter 11: Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers.
Chapter 12: Operations and Materials Management: Managing the Production and Flow of Goods and Services.
Chapter 13: Human Resource Management: Acquiring and Building Employees Skills and Capabilities.
Chapter 14: Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit.
Chapter 15: Finance: Balancing Risk and Return.
MINI MBA certificate of completion will be awarded to class members who attend at least 80% of the 100 training hours are granted by the Management Development Institute through the College of Business Administration at Missouri State University. Recognized by the US Department.
Better Business Plus MyBizLab with Pearson eText -- Access Card Package, 3/EMichael R. Solomon, Contributing Editor
For Introduction to Business courses.
Better Business a better experience for students and instructors!
Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience.